Biggest Mistake a Business Owner can Make.
Your product is
perfect. Your service is A1. And you're really good at what you
do. So why aren't you making the profits you expected?
mistake a business owner can make is to believe that everyone
sees their product or service the same way they do. The harsh
reality is that although your product might be the best there
is, if people don't want to buy it, they won't. That means you
don't have customers. And if you don't have customers, you don't
have a business.
product or service
Many people go
into business from the wrong starting point. They believe they
have a good product or service, and they assume
that there will be a market for it. Remember the old saying:
better mouse-trap and the world will beat a path to your door.Ē
This may have
once been true for the mouse-trap market, but it does not
automatically translate to every other product. In fact, it
probably doesnít even apply to mouse-traps any more.
Can you think
of some examples of products or services where this does not
What is Marketing?
Put simply, it
is the ability to identify and satisfy customer needs at a
You might have
the greatest product ever made.
You might be
able to produce it or sell it really cheaply.
really like it, personally.
But if nobody
wants to buy it, you havenít got a market.
And if you
havenít got a market, you havenít got a business.
So how do you
find out whether or not you have a market for your product? And
if you do, how big is it and how do get the word to those
potential customers that you are open for business?
This simple tool
might get you started.